The LONDON BENCHMARKING GROUP (LBG) was formed in the United Kingdom in 1994, when a group of leading companies in terms of Corporate Community Investment (CCI) started working together with the aim to improve their community programs.
Since that moment, LBG has grown quickly becoming the leading methodology in terms of Corporate Community Investment. Today more than 180 leading businesses around the world are using the model.
MAS Business has facilitated the creation of LBG Spain in 2007, as a local network of LBG Internacional. The LBG model provides a set of measures to organize and determine a company's contribution to the community, capturing the outputs and longer-term impacts of CCI projects on society and the business itself.
LBG can benefit companies in a number of ways:
- A complete understanding of the scale and value of the company's investment in the community
- Assessment of what the company's investment achieves
- Improvement in the relationships with the community and third sector organizations
- Better communication, internally and externally
- Facilitates the assurance of the relationships with the community and the third sector